TechUncategorized

Instagram’s Reels feature reportedly expands to India following TikTok ban

Instagram’s Reels feature reportedly expands to India following TikTok ban
Illustration by Alex Castro / The Verge

Facebook is testing Instagram’s Reels feature in India, Business Insider reports. Reels is a video editing tool designed to let people create TikTok-style 15 second videos that can be shared on their Instagram Stories, sent via DM, or posted to a section of the Explore tab called Top Reels.

The news emerged just days after the Indian government banned TikTok along with 58 other China-based apps. Business Insider reports that some Instagram users in India have already started receiving Instagram’s new feature in an update, and a Facebook spokesperson confirmed that the company plans to release the feature more widely.

“We’re planning to start testing an updated version of Reels in more countries,” a Facebook spokesperson told Business Insider, “Reels is a fun, creative way for people to both express themselves and be entertained. We’re excited to bring this new version to more of our global community. No further plans to share on launch date or countries for now.”

Reels has had a relatively slow rollout worldwide after first launching as a test in Brazil last year on both iOS and Android. Last month, TechCrunch reported that the feature had expanded to France and Germany. Facebook has also recently announced the shutdown of its standalone TikTok-style video app Lasso, with some speculating that it came as the result of an upcoming launch for Reels.

Facebook has previously integrated similar features from competing apps into its own services to better compete with them. In 2016 we reported that Instagram’s Stories feature was a “near-perfect copy” of Snapchat’s, for example. In audio leaked last year, Facebook CEO Mark Zuckerberg noted TikTok’s similarity to Instagram’s Explore tab, indicating that it may play host to part of the company’s attempts to compete with its Chinese rival.

Loading comments…

Facebook is reportedly testing Instagram’s TikTok-style Reels feature in India. The report follows the news that the Indian government is banning 59 China-based apps from the country, including TikTok.

The Verge

1030

You may also like

10 Comments

  1. Like!! Great article post.Really thank you! Really Cool.

  2. I learn something new and challenging on blogs I stumbleupon everyday.

  3. I really like and appreciate your blog post.

  4. I always spent my half an hour to read this web site’s articles or reviews daily along with a mug of coffee.

  5. These are actually great ideas in concerning blogging.

  6. Like!! Great article post.Really thank you! Really Cool.

  7. I like the valuable information you provide in your articles.

  8. These are actually great ideas in concerning blogging.

  9. Thanks for fantastic info I was looking for this info for my mission.

  10. high quality and large discount of all replica rolex watch online.

Leave a reply

Your email address will not be published.

More in Tech