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Why Zoom became so popular

Why Zoom became so popular

Seemingly everyone knows about Zoom now: parents, co-workers, friends, grandparents, and neighbors. The videoconferencing software company that went public last year is having a moment during the pandemic. People have flocked to the service to keep up with friends, build digital clubs, and even host weddings. However, in this time of immense growth, researchers and journalists have scrutinized the app and found multiple security and privacy risks. People are realizing the free app might actually come with the cost of giving up their personal data.

The app’s main selling point, at least to the broader consumer world, is that it offers free, 40-minute conference calls with up to 100 attendees. It’s easy to use — people don’t need a login to access a meeting — and the interface is relatively intuitive. However, those same features put people at risk.

Zoombombing, for one, has taken advantage of Zoom’s system of randomly generated ID access codes and lack of required passwords to join a call. People drop into Zoom calls that aren’t their own and broadcast offensive material, like pornography. One automated tool developed by security researchers can find around 100 Zoom meeting IDs in an hour and information for nearly 2,400 Zoom meetings in a single day of scans, just as an example of how easy it can be to find meetings to join. Zoom says passwords have been enabled by default since late last year, but many people still aren’t using them.

That’s not the only risk with Zoom. The company also has an issue with its “Company Directory” setting that could leak user emails and photos, and Zoom confirmed to The Intercept that video calls on the app aren’t end-to-end encrypted like the company claims. The company has since announced a 90-day freeze on releasing new features and will focus on fixing privacy and security issues, it says.

People continue to use Zoom because it’s easy and free, but its competitors are making moves to catch up. There are a host of alternatives, and multiple services have made certain features free or upped the number of people who can join a call. Zoom’s found massive success during a dark time for the world, and it’ll try to maintain that position, although doing so will require prioritizing user privacy and security over ease of use.

Zoom is having a moment during the pandemic. People are using it to stay connected with friends and family, but at the same time, researchers are scrutinizing the videoconferencing app more than ever. Its selling points are both its best assets and biggest ri…

The Verge

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